Mood: Tee Hee
The AAP journo who wrote this must have had a lot of fun!
DOUGH-VO A NO-NO: KRISPY KREME CONCEDES
April 30, 2009 – 12:26PM
The stakes were high when Arnott’s took on Krispy Kreme to protect its Iced Vo-Vo trademark.
Arnott’s was defending big bikkies and Krispy was looking at a lot of dough.
The battle was set to play out in the homes and offices of Australia at morning coffee and afternoon tea time, but the war of the clones ended today without a shot being fired.
Arnott’s threatened legal action action over Krispy Kreme’s Iced Dough-Vo doughnut, which is covered in pink icing and coconut flakes, just like the famous Iced Vo-Vo biscuit.
An Arnott’s spokeswoman said Krispy Kreme Australia must have been coconuts to think it could take advantage of the 103-year old Vo-Vo trade mark.
Krispy Kreme Australia had argued that imitation was the sincerest form of flattery and Arnott’s should be tickled pink at the homage to its iconic brand.
Now the doughnut maker has backed down and agreed to rename the Iced Dough-Vo from May 11, Arnott’s and Krispy Kreme said in a joint statement issued today.
A storm in a teacup, it seems.